Multi Level Marketing Prospecting with a “Decision Tree” Website

• Establish yourself as an authority and build relationships with your potential customers and clients.
• Identify where they are in the decision making process and give them the opportunity to make the next step.
• Allow those that are not interested in owning their own business to make the right decision for them and not get involved.

Multi Level Marketing prospecting utilizes a firm understanding of your prospects possible perceptions (see MLM prospecting ) and then looks to provide them with information to help correct any misconceptions they may have. Another objective your website will have is to help guide your prospective client through the decision making process.

• Financially struggling and don’t know what to do.
• Interested in making additional income from home.
• Never heard of MLM.
• Have a negative perception of MLM, the internet, the economy etc…
• Looking into MLM as a possible solution but unsure it is right for me.
• Understand MLM is owning my own business but unsure if I can succeed.
• Want to get involved with MLM but do not know which one.
• Know what MLM to get involved with but do not know what up-line to choose.
• Already involved with an MLM and not seeing success.
• An MLM leader and looking to expand.

• You create pages to help educate those financially struggling.
• You offer a list of the best work-from-home options.
• You right a report on the common misconceptions of MLM.
• You offer lists on legitimate MLM opportunities whether you are connected to them or not.
• You help those struggling in MLM develop better plans for success.
• You provide the opportunity to work with you.
• You leave the door open for business proposals.
• Etc…

The Decision Tree Website

The power of this Multi Level Marketing prospecting method is that your prospects will use the search engines to find you and when they do they will land on a page appropriate for them based on where they are in the decision making process. They can either move laterally to more information or they can move vertically to obtain information on the next step. Your prospect creates the path.

Be of service. This is how you build rapport and establish trust. It really is in your prospects best interest to work with you. The quality of the information you provide will prove that. A thousand pages of your closely guarded secrets will not be anywhere close to as valuable as working with you directly. The right people will want to do business with you.



But What About Those That Just Want Free Information?

Let them have it. First of all MLM might not be right for them. Not everyone is meant to, or wants to be a business owner. Let them go and get involved with something else. If it does not work out they will be back to the research stage and they will find you again. When they do they will be more experienced and maybe then make the decision to work with you.

In the meantime you are working with those ready to do the work. You also benefit from your website because instead of teaching everyone from scratch you have created a tool to help them succeed. You can focus on coaching them to get to the profit stage as fast as possible, giving them all the shortcuts and coaching them through every obstacle.

This is the job of the successful MLM’er. Build your website to do your Multi Level Marketing prospecting for you. Then focus your energy on coaching those who want to work with you to succeed.

Multi Level Marketing Prospecting is about identifying if a mutually beneficial business partnership would result from your doing business together. This is no small decision. Your prospecting efforts should not be limited to advertising campaigns.

You have done your job if…

• The prospect would benefit from the opportunity & makes the decision to work with you.
• The prospect wouldn’t benefit from the opportunity & makes the decision not to work with you.

You have Not done your job if…

• The prospect would benefit from the opportunity & makes the decision not to work with you.
The prospect wouldn’t benefit from the opportunity & makes the decision to work with you.

They have been educated as to what will be required of them and agreed that it would be of value to them. By the time you have a conversation it is on equal ground in the hopes of establishing a mutually beneficial relationship that ends up in both of your success. This is the goal of an effective Multi Level Marketing prospecting strategy.

To MLM Prospecting