MLM Training: The Sparta Lesson

In the movie 300 Spartan King Leonidas must develop a strategy to defeat Persian "God-King" Xerxes and his army of more than one million soldiers with only 300 of his own men. The lone MLM’er faces a very similar battle today. A single individual against millions of other MLM’ers in a battle for survival not to mention the multi-billion dollar organizations competing for the same business you are. How does one compete?

Leonidas proposes a strategy to funnel the hoard of Persians through the “Hot Gates” which involves drawing the Persians into a narrow pass between the rocks and the sea. As they travel to their chosen battleground, the Spartans are joined by Arcadians who are also facing the slavery and tyranny of the Persians. They join forces and construct a wall to funnel the approaching Persian soldiers into the Hot Gates where the force of their numbers is severely diminished.



So what does The Ninja MLM training method advise that you learn from this?

• Choose Your Battleground: To reach the largest market you need to utilize the internet. This is the best battleground for MLM success, reaching the largest market with your message.
• Know The Territory: The internet is an information medium. Your goal should be to provide valuable information to your potential customers and clients.
• Choose your Niche: Create your unique angle and target a very specific topic to gain an advantage on the competition. You want to bring something different to the table.
• Draw The Masses To You: Build your internet presence by continually providing high quality information and the search engines will funnel prospects to you.
• Join Forces With Those With The Same Interests: Network with other webmasters to increase the level of service you provide. Create an internet matrix of information for your target audience.

Leonidas analyzed his options and made the conscious decision to do battle where it was most advantageous for him and his troops. With an organization of one, what terrain can you use to increase your sphere of influence the most? By utilizing the internet and the related technologies available to you it is possible to reach thousands of people daily with your message. You will hear me say this often but if you are not utilizing the power of the internet than you might as well surrender now. If you take anything away from this MLM training that would be it.

Know the Territory

Okay so you already see the value of utilizing the internet but do you know the territory? Many who get involved with MLM and utilize the internet as their primary vehicle still do not see the success they are looking for. Why?

Because they become internet advertisers utilizing PPC campaigns, banner ads, classified ads, e-mail advertising etc… To take advantage of the internet you need to understand why people use it, what they are looking for and how to capitalize on it.

The Internet is a global network of users with the intent of sharing information. How do people go about finding information? They utilize search engines. And what do the search engines do? They provide relevant search results and advertising. Now what was the person originally looking for? Information. So what should you be providing? Information not advertising.

Choose Your Niche

The “Hot Gates” are symbolic of the niche in business. Okay. Maybe not…but it is for the purposes of this MLM training. Success in small business requires the identification of a specific need that is not already being met by what is out there today. Identify your unique angle that will provide value to those in need of it and you will be on your way.

Start by doing an analysis of your personal skillsets, interests, work experience etc... Then couple that with your MLM product or service and goals. When you figure out how the two blend then you found your niche. I plan on adding much more on this to this MLM training site in the upcomming weeks.

Draw the Masses to You

Leonidas did not run into the middle of a field to do battle on open flat ground and either should you. Leonidas formed a strategy that drew the forces of the Persian army into him. How could you go about positioning yourself so people come to you?

Understanding the internet territory has lead us to the conclusion that the masses are going to the internet to look for information. Wouldn’t it then make sense that if we were to establish ourselves as a quality source of information that these masses would then come to us?

Building your business online is not about shooting arrows into the dark abyss of the internet hopping to hit someone with an effective ad. It is about building your reputation and brand by providing high quality relevant information to those looking for it. The search engines will then deliver potential clients to you.

Join Forces with Those with the Same Interests

Building your internet presence is going to require that you join forces with others who share the best interest of your market as well. By linking up with other webmasters who provide high quality service to the internet community you provide more value to that community.

Your success on the internet will be directly proportional to the amount of value you provide. Instead of staying up late at night trying to figure out how to make money with you MLM focus your attention on how to be of the greatest service to others. A sleepless night spent figuring this out is well worth the sacrifice.

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