MLM Success Interview with Richard Webster

by Matthew "The MLM Ninja" Szantyr

Richard and Ruth Webster are Business Growth Specialists who help people transform their struggling home-based businesses into wealth creating enterprises. They have successful global businesses in health and wellness and in marketing training and coaching.

Matthew Szantyr (The MLM Ninja): The reason I requested this interview with you is because I have come across a few of your articles and found a tone of real value. In fact, I have even republished a few for my readers to benefit from as well. With that said…

Can you start by telling me a little about why you utilize article marketing in your business plan?

Richard Webster: Thank you for that, Matthew. Yes, we’ve found through our own experiences in network marketing that good quality content on how to build an MLM business is hard to find and many MLM “gurus” are reluctant to share their techniques and strategies. As a result many hard working network marketers struggle to succeed. We were once MLM battlers but were fortunate enough to find mentors who were willing to train and coach us to success. Now we want to share this success with other MLM battlers, and articles are a perfect way to offer good quality content for MLM business owners looking to grow their businesses. We have also found article marketing to be very lucrative for our business because it exposes our business to people who are looking for our products and services.

What other marketing methods do you use and why?

There are loads of other methods to market MLM products and services, especially through the internet, but at the moment we primarily use article marketing, PPC, viral marketing, advertising on business sites, social media like facebook, and autoresponders. We are in the process of setting up blogs, twitter and looking at affiliate marketing. We’re always looking for new and innovative ways to market so we can get good quality tips, tools and techniques out to struggling MLM business owners.

What do you think the biggest challenge is in network marketing and can you provide any tips to overcome it?

We’ve found the biggest challenge, and many network marketers we speak to also share this struggle, is finding prospects who want your product or service.

To have prospects chasing you is really quite simple using the internet. To do this you need to learn to become proficient with 2 important concepts:

1. using the written word


2. driving targeted visitors to a website

These two go hand-in-hand because if your message isn’t speaking to your visitors and resolving their problem(s), you can have all the traffic you want but you’re still not going to generate any leads.

A lot of “Gurus” in our industry promote marketing techniques but don’t divulge HOW to execute them. What action steps can my readers take to actually build a successful MLM business?

You’re right Matthew. Too often when people join network marketing they’re told to write down their dream and goals. But they aren’t taught the step-by-step process to implement those goals and realize the dream. How many people want to make a million dollars a year? But hey might be on $30-$40K a year. That’s a huge jump and nobody shows them the steps to get there. In most cases just talking to your warm market isn’t going to make it. They need a marketing blueprint and that’s what we can offer.

There are 3 important steps we advocate to build a successful MLM business:

1. Position yourself as the expert in your industry. Know and understand your audience and who your ideal target market is. What are their wants, needs and desires? What will motivate them to get involved in your MLM business?



2. Use techniques that will enable you to get exposure of your MLM products and services to the masses. Conference calls are great for getting yourself in front of a lot of people who truly want what you have.



3. Master the internet. This tool is explosive. But just like any tool in your garage you need to know how to use it properly. Having a website just isn’t enough. You need to know what to have on it, where to put what and how to tap into the mind of your prospect. You must also know how to get targeted visitors to the website.

Can you tell us a little about createbigchecks.com?

This site is about offering up-to-date tools, tips, techniques and training to MLM business owners who want to take their business to another level. It doesn’t matter whether you’re an MLM battler or you’re already successful. We can show you how to dramatically improve the growth of your MLM business using many different tools and techniques, online and offline that so many MLM “gurus” don’t like to share.

What are your top three newbies tips for network marketing?

If you have just started in network marketing, to avoid ending up like the 95% who fail, you need to implement functional systems and create a foundation to build a successful business on. For this to happen you need to:

1. Develop skill sets. There are actually 5 skill sets needed, 3 of them I have mentioned above. The other two I talk about in our free report.



2. Have prospects approach you, not the other way around. Don’t waste your time and money chasing people who aren’t interested in your MLM products and services.



3. Using a script is paramount for having consistent results in your marketing efforts. If you would like to know how to create a script go to our Free Report.

Who do you look up to most in the network marketing industry?

Our business mentors, Terry Duff & Gino Niccoli. They’ve been through the difficulties and failures of network marketing and come out on top. They have the integrity and honesty to share with MLM battlers the truth and don’t just offer us hype and fluff. They have revealed to us the down-to-earth, honest techniques and strategies that will build a successful MLM business and then walked us through the process to success.

What would you consider to be the single biggest reason for your success online?

First of all, having excellent mentors who have coached us on how to succeed online because we were internet novices when we started 4 years ago. We could turn a computer on but that was about it back then! Secondly, learning how to put ourselves in front of prospects who want what we have. Thirdly, persistence to develop the skills needed for success online.

Click on... www.createbigchecks.come to get a Free Report containing a prospecting script template and hot tools, tips, techniques and training to dramatically improve your MLM business.

Also see Richard Webster’s article, 4 Psychological Steps To Powerful Prospecting

To see other articles written by Richard Webster click on the following tab:




To see articles written by Ruth Webster click on the following tab: