It will generate income independent from the MLM through affiliate and referral programs, selling ad space, retailing products making it a self funding prospecting website.

Environmental Analysis: External forces impacting business and therefore needs to be addressed by this MLM marketing plan.

• Economic: The economy has been in a recession for some time now and this has translated into more cautious consumer spending habits. However more and more individuals are financially educating themselves as a result and understanding the importance of generating additional income outside of traditional methods.
• Competitive: The MLM industry is highly competitive with million dollar marketing organizations to compete against as well as millions of other independent MLM’ers it will be necessary to develop a strategy to separate my business from the competitions.
• Political: Highly focused on the economic conditions the political climate is in support of initiatives that support economic growth such as MLM and independent business ownership.
• Legal & Regulatory: MLM is on solid ground and there are no legal or regulatory issues on the horizon for the industry. However with so many inexperienced and often unethical individuals advertising and marketing in MLM the potential for issues to arise is always present. By holding myself accountable to the highest ethic standards of business my MLM marketing plan will already be in line with any future legal requirements.
• Technological: The tools available to internet business today have decreased the cost of doing business while dramatically increasing the scope and reach of small business. Using MLM and the technology available today the entire business can be practically automated.
• Socio-cultural: Modern society cannot be discussed without discussing technology any longer. We are virtually connected at all times. Moving into the age of knowledge-workers we have become a technologically enhanced information based society.

• Those looking for home based business opportunities
• Those who have gotten involved with MLM but have not seen the success they are looking for

To help struggling MLM distributors stop wasting time, money and energy by providing a viable plan to accomplish their objectives and the training and support they will require executing it successfully.

Vision: Establish a network of likeminded individuals working together to create a matrix of information and resources to support one another’s success and provide the highest level of service to our constituents thereby expediting each participants growth and elevating their level of freedom and success.

MLM Marketing Plan SWOT Analysis

Everything a down-line distributor needs to know to execute this strategy can be found on The-MLM-Ninja.com website and within the MLM Master Blueprint provided therefore allowing me the freedom to focus on coaching versus prospecting and training.

Weaknesses: It is not a quick, easy, get rich quick scheme which is a cash cow industry right now. Although it requires very little financial investment it will require commitment and dedication over the time it takes to build the business. The long term financial rewards far outweigh the initial effort however this is not the solution most are truly looking for.

Opportunities: There is a market for those who truly are looking to capitalize on the very real MLM opportunity to improve the quality of their lives and see the residual income that initially attracted them to MLM in the first place. It is exactly those people that IF this marketing strategy can effectively communicate the plan to will see the potential in it and want to work together to make it happen.

Threats: Get rich quick, easy, 1-2-3 stems developed by master marketers in multi-million dollar companies are praying on the exact same target market. With millions backing their marketing campaigns they sell what looks like feasible plans but without the financial capital to fund PPC campaigns and continually market to every lead infinitely the small business MLM’er will inevitably fail.

MLM Marketing Plan Strategic Initiative

MLM Marketing Plan Objectives: Generate immediate income to support the growth of the business and build a team of down-line distributors to do the same.

MLM Marketing Plan Strategies: Build a self-funding prospecting website to attract target market, provide information and tools to help them succeed, build rapport and offer the opportunity to establish a mutually beneficial relationship.

Self-Funding: The website will by design filter out and deliver only high potential candidates that have the passion and dedication to succeed. It will be funded by providing high quality information via the website intended to teach one half of the MLM Ninja strategy for free as a service and selling the second half to fund the marketing efforts and control the dissemination of this information. Only the select few who are ready to invest their time and energy into success will receive the complete plan.

However it will also capitalize on those who will not be interested in this plan. It will do so by providing solutions and information more appropriate to meet their needs.

• Retail Sales through Referral & Affiliate products
• Selling ad space for relevant material to search engines like AdSense

Training Plan: Using the education and website building tools provided by Site-Build it! I can focus on building my business one page at a time. See MLM success training for further details.

The website is designed to complete the prospecting process on auto-pilot. This allows for less time focused on trying to build a down-line and more time devoted to coaching my down-line to do as I have done and see success as well. This is where the real money in MLM resides… in the ability to teach and coach others to succeed. With this MLM marketing plan in place I will be able to do just that.

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