Reduce MLM Advertising Cost & Increase Effectiveness

If you haven’t been seeing the return on your advertising investment you absolutely must develop a new marketing strategy.



The fundamental component of the Ninja MLM advertising method is to position yourself in front of your audience through a content rich website. This is the only way to compete in the online marketplace.

Another common mistake many make is focusing only on their products and opportunity. Your marketing efforts should also be intended to build your brand, establish yourself as a credible source of information and demonstrate your expertise.

Directing hundreds and even thousands of visitors to your pre-packaged MLM retailing website will do nothing for your bottom line. Using PPC campaigns, banners etc… to do this simply does not work. You can get visits to your page using these methods but they will not translate into sales.

It is far better to deliver a message effectively pre-selling your potential customer on the benefits of your product with a link to it. When your visitor does land on your prepackaged website you want them ready to buy...credit card in hand!

Advertising your opportunity is also ineffective. Simply providing an opportunity pitch is not going to convince anyone that they want to go into business with you. If they do…it still won’t lead to your ultimate goal of establishing a successful down-line that generates income.

Your goal should not be to drive traffic to your website with the hope someone will purchase your products nor is it to hook someone into making an impulse decision to sign up with your MLM opportunity. This simply doesn’t make business sense.

It is far better to show your potential customers the benefits of your product and then send them to your product retailing site. Likewise it is far more effective to show your prospects how they can succeed at MLM and then share your opportunity.

Therefore advertising as it is traditionally thought of is not used in the Ninja Marketing method. However advertising in the form of self-promotion and directing prospects to your website and advertising within the context of your website is used extensively.

"Anyone serious about succeeding in MLM absolutely has to build a website of their own."

Let's be honest unless you are a huge marketing organization you probably do not have the knowledge or capital to see a return on your investment using PPC campaigns, banner ads and other traditional advertising methods.

However there are other forms of promotion to “advertise” yourself and build your online reputation including,

• Writing Articles: Submitting articles in Wiki’s, E-zines, Article sharing sites etc… can direct people to you and your website while establishing yourself as an authority.
• Creating Profiles: Facebook, myspace, you-tube and other networking sites can serve as a powerful self promotion tool directing others to your primary website. However use the MLM advertising methods taught on this site. Turning a profile into an advertisement still won’t be effective even though its free. Give people a reason to visit your profile.
• Commenting: Insightful useful feedback strategically provided will instantly establish your credibility not only with the person you provide it to but to everyone who reads the thread. Use online communities to advertise yourself and always give them the opportunity to link to your site.
• Placing Classifieds: If you absolutely must scratch your advertising itch there are many classified sites you can do it through. Direct people to your site to receive a free promotional item such as a free report. Direct them to a lead capture page and you will see a return on your investment in time and energy.

I do not spend a ton of time on traditional advertising because it is not cost effective for the small business owner. They really should only be used as a supplemental strategy in the context of a much larger marketing campaign used after ones primary business has been built.

Your absolute number one focus should be building your website. Your website is your business. It will generate free traffic to you and then you can expose this traffic to anything you like. (almost anything…sorry I had to)

Seriously though…once your site is generating traffic you can become your own advertising agency placing free ads on your own website where interested targeted visitors are already viewing your message.

You can advertise…

• Your products & Services
• Your affiliate products & services
• Your referral products & Services

Invest your time, energy and heart into YOUR business. By building a successful website that delivers free traffic to you move from struggling MLM distributor to truly being in business for yourself. You make money not spend it.



Ninja MLM Marketing: Selling Advertising Space

Another source of income once you have established your website will be selling advertising space on your website. One of the easiest ways of doing this is through Google’s AdSense program. Placing relevant Google ads on your website will help you earn additional revenue to fund your prospecting efforts. This is one way we set up our business to pay for our prospecting efforts.

To Network Marketing Prospecting

Leave MLM Advertising using traditional methods for the multi-million dollar organizations that can afford them at least until you have established a steady income from your business. There really is no use advertising until you have built the core of your business. (your website)

Ultimately your MLM advertising should be intended to drive traffic to your message, on your website. From there you can direct your visitors wherever you like... MLM products, opportunity pitch, affiliate programs etc...

Do what the masses are doing and create advertisements for products and opportunities no one is looking for and see the same results they do. (95% Fail) Consciously create your MLM marketing plan to position yourself for long term success.

Separate yourself from the crowd and do what the rest are either unaware or simply not willing to do and succeed where so many fail.

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