Need Free Leads For MLM Success?

Your MLM Marketing efforts will be highly influence by the MLM niche you choose. Marketers do not develop products and then advertise them to people. Instead they focus on market needs right from the beginning and identify solutions to them.

Although you may have already gotten involved with an MLM and have the goal of selling product and recruiting distributors you will still want to utilize this mindset to your advantage. What solution are you offering to your mlm target market?



You may have already drawn the conclusion that you need to develop a prospecting website to reach the greatest number of people with your message. It will also need to serve as your primary source of free leads.

However your goal in building website is also to be ranked highly in search engine results.

For example if you were to create a website based on the keyword “MLM” how many other websites do you think you would be competing against for traffic? Quite a few. However if you were to use the keyword “Circus MLM” what do you think your competition would be? Probably not that many. Every time anyone typed the keyword Circus MLM you would be right on top of the search engine results.

However how many people are actually searching for Circus MLM on a daily basis?

Your objective is to identify a keyword based niche that has an adequate demand (people searching for it on a daily basis) and moderately low supply (number of sites catering to that market).

Situating yourself in a high demand low supply niche will make it easier for you to "own" that niche and rank highly in the search engines.

You want to identify a keyword (frequently searched term) that you can use as your main site topic as your niche. The more specific you can get your niche keyword while still having enough pages of quality content to rank highly with the search engines the better.

For example say you found the keyword “MLM Affiliates” was highly searched and didn’t bring back much quality content sites. Your next thought should be, how many pages of quality content could I provide? If you did a few general pages, a page reviewing MLM affiliate programs, recommendation page, top 10 etc… could you build a 100 to 200 page website?

Obviously this will take strong keyword research. I personally use the SBI! Brainstorm it tool for my keyword research needs.

"Your are the MLM Marketing Executive at You, LLC"

Without a doubt MLM is missing leaders. Personally my background in management and leadership made this abundantly clear for me right from the start. I have always been passionate on the subject and even developed a full two week training curriculum for management to increase organizational performance at a Fortune 100 company. It was natural for me to choose MLM Leadership as my niche and this is my advice to anyone in my downline.

However I also believe to generate massive free leads one has to delive quality marketing information and tools. People are looking for answers so be the one to give it to them!

Even though it seems like everyone is giving it away there is an enormous gap in quality marketing training and education in this industry.

Everyone is so focused on marketing "glamor" they fail to take the time to learn the fundamental basics. This is a large contributor to why so many fail to see success in this industry.

It is no fault of their own. They simply do not have a background in marketing and there is little legitimate training on MLM marketing and generating mlm leads available.

Could you imagine going into a Fortune 100 company with absolutely no resume, no interview and simply signing up to be the new Marketing Executive?

That is exactly what is happening in this industry. The only catch is that the only way you get paid is to be successful at it and make the company money. What would happen to you within a month or two? You would most likely get overwhelmed and quit or get fired. Marketing education is crucial to success.

Therefore however you slice and dice it the best MLM niche is EDUCATION. Building a site helping your prospects with topics like MLM Leadership, MLM Marketing, network marketing leads, etc, etc, etc… will help you generate free leads to build a solid MLM business.

Forming your mlm business plan around this niche will not only catapult you from struggling sales person to an MLM leader but actually force you to become the embodiment of it. By building a website around the MLM Niche "Leadership" you will be forced to research and learn everything you can about the topic. You will learn what you need to know and grow into the leader you need to become while helping others do the same.

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